Director - Branding, Advertising & Sponsorship #101987

  • Competitive
  • Hong Kong
  • Permanent, Full time
  • Credit Suisse Asia
  • 18 Aug 17

Director - Branding, Advertising & Sponsorship #101987

We Offer
This role has a broad remit, you will be involved in advertising, sponsorship and brand management. You will develop, lead and implement the bank's branding, advertising and sponsorship strategy across all channels, making sure that this strategy supports the overall business strategy. You will be reporting to the Managing Director, Chief Marketing Office in Asia Pacific.

Key areas of responsibility include:

  • You will lead the branding, advertising and sponsorship strategy for Credit Suisse Asia Pacific.
  • You will source, review and implement key strategic partnerships in Asia Pacific which are complementary to the Credit Suisse brand, to further enhance the brand, create opportunities for client engagement and for lead generation.
  • You will define and communicate governance framework to align all branding, advertising and sponsorship activities across Asia Pacific.
  • You will be the Gatekeeper for all Credit Suisse's sponsorship opportunities.
  • You will develop and deliver activation plans for sponsorship assets across Asia Pacific.
  • You will manage Credit Suisse's advertising and sponsorship budgets across Asia Pacific with a view on tracking and applying a return on marketing investment.
  • Active management of Credit Suisse's brand assets and provide regional guidance on brand governance topics.

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You Offer
  • You have significant professional experience in branding, advertising and sponsorship.
  • Experience in the financial services industry in the Asia Pacific region is a bonus.
  • You are skilled at developing positive relationships with external partners, internal teams within Credit Suisse and senior business partners.
  • Budget and people management experience
  • You are comfortable working with short deadlines and changing time frames.