Job Responsibilities

Media Relations & Public Relations (PR)

• Press Materials: Draft, edit, and distribute press releases, media kits, and corporate announcements regarding financial results, new insurance products, or executive leadership changes.
• Journalist Engagement: Build and maintain strong networks with trade, financial, and mainstream journalists. Proactively pitch media stories that highlight the company's growth and industry expertise.
• Media Spoken Person: Act as a designated company spokesperson or prepare senior executives for media interviews with comprehensive briefing documents and Q&A guides.

Crisis & Reputation Management

• Risk Mitigation: Develop and deploy crisis communication plans to protect the company's brand from regulatory issues, customer disputes, data breaches, or macroeconomic shifts.
• Issue Monitoring: Monitor media coverage and social sentiment to flag potential reputational risks early.
• Escalations: Cooperate with the legal, compliance, and executive teams to handle sensitive customer complaints escalated through public channels or the media.

Internal Communications & Employee Engagement

• Executive Visibility: Draft internal speeches, town hall presentations, and strategic memos on behalf of senior leadership.
• Change Management: Translate corporate changes, restructuring, or new regulatory alignment into clear messaging that ensures employees remain aligned and engaged.
• Internal Channels: Manage intranets, internal newsletters, and employee apps to share organizational successes and milestones.

Content Creation & Digital Footprint

• Multi-channel Content: Oversee and curate high-quality copy for corporate websites, annual reports, brochures, and corporate social media accounts (such as LinkedIn).
• Simplifying Industry Jargon: Translate complex financial, actuarial, and insurance terms into plain, consumer-friendly English.
• Vendor Management: Direct external PR, digital marketing, or design agencies to ensure consistent delivery of branding materials.

ESG & Corporate Social Responsibility (CSR)

• Sustainability Messaging: Promote the company's initiatives regarding Environmental, Social, and Governance (ESG) guidelines.
• Community Events: Organize and publicize corporate volunteer opportunities, charitable donations, and community partnerships to strengthen the brand's local standing.
• Award Pitching: Plan, write, and submit applications for insurance and financial industry awards to elevate corporate prestige.

Job Requirements

• Bachelor's degree holder
• 8-12 years of relevant experience gained from financial institutions or insurance firms
• Fluent Cantonese and English