My Client is a leading Chinese-based asset management company and one of the largest and most established fund management companies in Mainland China. The firm provides a diversified range of investment products and services to institutional and retail investors, including mutual funds, exchange-traded funds (ETFs), fixed income products, multi-asset strategies, segregated accounts, investment advisory services, and digital asset investment solutions.

SVP - Public Relations / Media Relations

Corporate Communications & Public Relations

1. Develop and execute comprehensive corporate communications and public relations strategies aligned with the firm's business objectives and growth plans.
2. Act as the primary contact for local, regional, and international media across financial, business, investment, fintech, and mainstream channels.
3. Build and maintain strong relationships with journalists, editors, key opinion leaders (KOLs), industry associations, regulators, and strategic partners.
4. Lead proactive and reactive media engagement, including media interviews, press briefings, executive profiling, thought leadership initiatives, and crisis communications.
5. Draft and oversee press releases, corporate announcements, executive speeches, media statements, and leadership commentaries.
6. Monitor media coverage and market sentiment, providing strategic recommendations to senior management.

Product Launch & Integrated Campaign Management

1. Lead communications strategies for major product launches, including:
2. Exchange-Traded Funds (ETFs)
3. Digital asset and crypto-related investment products
4. Tokenized funds
5. Alternative investments and private market solutions
6. Cross-border investment offerings
7. Develop and execute integrated marketing and communications campaigns across earned, owned, paid, social, and event channels.
8. Partner closely with Product Strategy, Investments, Distribution, Compliance, and Legal teams to develop compelling market narratives and launch materials.
9. Drive investor awareness, engagement, and market visibility through coordinated communications initiatives.

Brand Building & Media Strategy

1. Develop and manage the annual communications and media strategy.
2. Strengthen brand positioning and enhance the firm's reputation across Hong Kong, Greater China, and international markets.
3. Deliver measurable media outcomes and increase share of voice against industry competitors.
4. Manage external PR agencies, communications vendors, and media partners to ensure campaign effectiveness and return on investment.

Investor & Stakeholder Communications

1. Support communications initiatives targeting institutional investors, intermediaries, distributors, regulators, industry bodies, and strategic partners.
2. Develop investor-focused communications materials, including presentations, fund factsheets, newsletters, executive commentaries, and market insights.
3. Enhance the firm's reputation and visibility within the institutional and professional investment community.

Digital & Social Media

1. Lead corporate social media strategy across platforms including LinkedIn, WeChat, Xiaohongshu, YouTube, and other relevant channels.
2. Drive audience growth, engagement, and thought leadership positioning.
3. Develop integrated content strategies that support both corporate branding and product marketing objectives.

Events & Industry Engagement

1. Lead communications and promotional activities for major industry events, including:
2. Hong Kong FinTech Week
3. ETF and capital markets conferences
4. Asset management forums
5. Digital asset and blockchain industry events
6. Investor conferences and product launch events
7. Manage media partnerships, sponsorship activations, speaker opportunities, and stakeholder engagement programmes.

Requirements

1. Degree holder in Communications, Public Relations, Marketing, Journalism, Finance, Business, or a related discipline.
2. Proven experience in Corporate Communications, Public Relations, Media Relations, or Brand Management within asset management, financial services, investment banking, wealth management, fintech, or related sectors.
3. Strong understanding of capital markets, investment products, ETFs, asset management, and financial services.
4. Exposure to digital assets, tokenization, blockchain-related products, or emerging investment solutions would be highly advantageous.
5. Well-established network across Hong Kong and regional financial media.
6. Demonstrated experience leading high-profile product launches and integrated communications campaigns.
7. Strong track record in media relations, executive communications, and reputation management.
8. Experience managing external agencies and working with senior business stakeholders.
9. Excellent project management, stakeholder management, and presentation skills.
10. Exceptional written and verbal communication skills in English and Chinese, including Cantonese and Mandarin.

Applications

Please submit your resume along with your current and expected salary. Personal data collected will be treated confidentially for recruitment purposes. Candidates not invited for an interview within six weeks may consider their applications unsuccessful.

Equal Opportunity Employer

We are an equal opportunity employer and we welcome applications from all qualified candidates

Address

Room 1202, 12/F, Harcourt House, 39 Gloucester Road, Wan Chai, Hong Kong