About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.

Job Description

Visa is seeking an experienced, commercially driven, and inspirational leader to lead and scale Marketing Services in Saudi Arabia, one of Visa's most strategic and fastest-growing markets globally.

As a key member of the Saudi Arabia Marketing Services Team and the GCC Marketing Services organization, this role will be responsible for defining and executing the growth strategy, commercial model, and go-to-market approach for key clients in the Kingdom. The role is critical to accelerating Value-Added Services (VAS) revenue growth, strengthening client partnerships, and positioning Visa as the leading marketing advisory and execution partner to Saudi issuers, merchants, fintechs, digital platforms, and strategic ecosystem players.

Marketing Services is a strategic growth priority for Visa globally. The function helps clients unlock growth through consumer insights, strategic consulting, customer lifecycle management, portfolio marketing, sponsorship activation, digital marketing, performance marketing, loyalty, and end-to-end campaign execution.

The successful candidate will lead a team of client marketing professionals while partnering closely with Client Management, , Visa Consulting & Analytics (VCA), Product, Finance, and regional Marketing teams to drive client impact and profitable business growth.

The ideal candidate combines strategic vision, commercial acumen, deep marketing expertise, and strong leadership capabilities. They will possess a proven track record of building high-performing organizations, driving revenue growth, influencing senior client stakeholders, operating within complex matrix environments, and successfully scaling consulting or marketing services businesses.

This role reports to the Senior Director, Head of Marketing Services KBO.

Marketing Services Strategy & Growth

• Define and execute the long-term growth strategy partnering key clients in Saudi Arabia.

• Establish Marketing Services as a sustainable, scalable, and profitable revenue driver for Visa.

• Drive annual and multi-year revenue growth targets while continuously optimizing margins and resource allocation.

• Build and institutionalize scalable offerings and repeatable service models aligned to client needs and Visa's strategic priorities.

Client Leadership & Business Development

• Develop executive-level relationships with key Saudi banking, fintech, merchant, government, and ecosystem stakeholders.

• Build strategic partnerships with top-tier clients through embedded and recurring engagement models.

• Identify client growth opportunities and position Visa's Marketing Services capabilities as a strategic enabler of portfolio and business growth.

• Lead commercial discussions, negotiations, proposals, and Statements of Work with clients.

Commercialization of Services

• Expand and commercialize existing service lines including: Consumer Insights & Research, Marketing Strategy, Lifecycle Marketing, Portfolio Growth & Optimization, Loyalty & Customer Engagement, Sponsorship Activation, Digital & Performance Marketing, Creative and Campaign Execution.

• Develop new service offerings that address emerging opportunities in Saudi Arabia's evolving digital economy.

One Visa Partnership Model

• Partner closely with Visa Consulting & Analytics (VCA) to deliver integrated "One Visa" client solutions.

• Leverage Visa's unique data, consulting, product, and marketing capabilities to deliver differentiated client value.

Saudi Market Leadership

• Serve as Visa's marketing thought leader for the Saudi market.

• Identify emerging consumer, commerce, payments, and digital trends that can drive client growth.

• Align Marketing Services initiatives with key market priorities, digital transformation agendas, and evolving consumer behaviors.

• Contribute to broader Visa thought leadership and executive client engagements across the Kingdom.

Sponsorship & Ecosystem Activation

• Partner with GCC and Corporate Marketing teams to maximize Visa's sponsorship and partnership assets.

• Develop market-relevant activation platforms that create value for clients and strengthen Visa's brand position.

• Drive innovative merchant, travel, entertainment, sports, lifestyle, and digital ecosystem partnerships.

Organizational Leadership

• Build, lead, and develop a high-performing Marketing Services organization.

• Foster a culture of innovation, accountability, collaboration, and commercial excellence.

• Coach and develop talent while ensuring succession planning and capability building across the team.

• Promote strong cross-functional collaboration across Sales, Product, VCA, Finance, and Marketing.

Operational Excellence

• Lead annual planning, forecasting, and financial management processes.

• Establish performance management frameworks and KPIs for revenue, profitability, client satisfaction, and business impact.

• Deliver regular executive updates on business performance, growth opportunities, and strategic initiatives.

• Drive operational rigor and governance across all Marketing Services engagements.

Qualifications

Experience & Education

• Minimum 15 years of professional experience with a Bachelor's degree, or 10+ years with an advanced degree (MBA or Master's preferred).

• Significant leadership experience in Marketing, Consulting, Financial Services, Payments, Fintech, Telecommunications, Digital Platforms, FMCG, Media, or Marketing Agencies.

• Proven experience managing P&L responsibility, revenue growth targets, and commercial client relationships.

Leadership & Commercial Excellence

• Demonstrated success building and leading high-performing, diverse teams.

• Strong commercial mindset with a track record of scaling businesses, driving revenue growth, and improving profitability.

• Proven ability to operate effectively in large matrix organizations and influence without authority.

Client & Strategic Advisory Expertise

• Extensive experience engaging senior executives and C-suite stakeholders.

• Strong consulting and client advisory skills with the ability to translate business challenges into growth strategies.

• Experience identifying, structuring, pitching, and delivering strategic marketing engagements.

Marketing Expertise

• Deep expertise across: Brand & Portfolio Marketing, Consumer Insights, Customer Lifecycle Management, Digital & Performance Marketing, Loyalty & Retention, Sponsorship & Partnership Marketing, Integrated Marketing Communications, Marketing Analytics.

Analytical & Financial Acumen

• Strong critical thinking and problem-solving capabilities.

• Ability to translate data, insights, and consumer behavior into actionable growth recommendations.

• Strong financial acumen with experience managing budgets, revenue targets, profitability, and investment decisions.

Saudi Market Knowledge

• Deep understanding of the Saudi banking, payments, fintech, merchant, digital commerce, and media landscape.

• Strong awareness of evolving consumer trends, regulatory developments, and ecosystem dynamics within Saudi Arabia.

• Fluency in English & Arabic required.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa_Talent_Portal