Performance / Growth Marketer (Google Ads)



1) Responsibilities

• Own the strategy, execution, and optimisation of paid search campaigns across Google Ads to drive high-quality lead generation and customer acquisition.


• Manage campaign setup, keyword research, audience targeting, ad copy testing, bid strategies, and budget allocation.


• Monitor and improve key performance metrics including CTR, CPC, CPA, conversion rate, lead quality, and return on ad spend (ROAS).


• Develop and execute ongoing A/B tests across ad creatives, landing pages, audiences, and campaign structures.


• Analyse campaign performance and produce regular reports with actionable insights and recommendations.


• Work closely with product, content, and creative teams to develop compelling customer acquisition campaigns.


• Ensure accurate tracking and attribution through Google Analytics, Google Tag Manager, and conversion tracking tools.


• Identify new growth opportunities across Google Search, Display, Performance Max, and remarketing channels.


• Maintain strong governance of budgets while maximising marketing efficiency and customer acquisition outcomes.


• Stay up to date with industry trends, platform updates, and emerging digital marketing best practices.

• 4+ years of hands-on experience managing Google Ads campaigns with a strong focus on performance marketing and lead generation.


• Proven track record of delivering measurable growth through paid search campaigns.


• Strong understanding of Google Ads, Google Analytics, Google Tag Manager, conversion tracking, and attribution modelling.


• Experience managing substantial advertising budgets and optimising towards CPA, ROI, or revenue targets.


• Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.


• Experience conducting keyword research, audience segmentation, bid management, and campaign optimisation.


• Strong understanding of landing page optimisation and conversion rate optimisation (CRO) principles.


• Advanced proficiency in Excel/Google Sheets and marketing reporting tools.


• Strong communication and stakeholder management skills.


• Ability to work in a fast-paced environment, manage multiple priorities, and deliver results independently.


• Experience within financial services, fintech, banking, or other regulated industries is desirable but not essential.


• Google Ads certifications would be advantageous.